Success storiesNUMI Renovations
Before and after
NUMI Renovations, rebuilt around the transformation.
A Calgary renovation company since 2006, with a website that showed none of its work. I rebuilt it in WordPress around what homeowners want to see first: the transformation, the process and a clear way to book.
Before and after
Before screenshots: the old homepage as archived by the Internet Archive in June 2026.
On a phone
The same homepage on an iPhone, before and after. Hover a phone to scroll the page.Tap a phone to scroll the page.
What wasn’t working
- A text-only first screen: a brown block, a slogan and a phone number, with no photo of a single renovation.
- A page title of just “NUMI Renovations”, so Google had no hint of the services or the city.
- No booking button anywhere on the first screen. The only next step was to call.
- Nine services tucked into a menu on a website builder template with little room to grow.
What I changed
- 01
The transformation, up front
A short video turns a dated room into a finished kitchen behind one line: “Your home, transformed.”
- 02
Two clear next steps
Book a Consultation and See Our Renovations in the hero, with the phone number in the header.
- 03
Promises before the pitch
Fixed scope, one point of contact and built for Calgary, right under the hero.
- 04
All nine services, visible
Every service on the homepage, each linking to its own page.
- 05
The NUMI Method
A four-step process (Listen, Design, Build, Stand Behind) that answers “what happens next?”
- 06
Search foundations
A title with the services and Calgary, structured data, an FAQ hub, and every old address redirected to its new page.
Line by line
What changed on the homepage, side by side.
| Item | Before | After |
|---|---|---|
| Platform | GoDaddy Website Builder | WordPress with Elementor |
| Page title | NUMI Renovations | NUMI Renovations | Calgary Kitchens, Bathrooms, Basements and Additions |
| Homepage headline | Bringing Excellence to Calgary | Your home, transformed. |
| First screen | A phone number | Book a Consultation, See Our Renovations and the phone in the header |
| Homepage content | About 480 words | About 1,290 words |
| Pages | 9 service pages and Contact | 9 service pages, About, FAQ and Contact |
| Structured data | None | Organization and FAQ |
| Old addresses | 10 page addresses | Every one redirected to its new page |
The new homepage, top to bottom
