Success storiesWood Law
Before and after
Wood Law, a clearer path to a consultation.
A State Bar certified estate planning specialist in Thousand Oaks, California, with a site that buried the next step. I redesigned it so families see the firm’s specialty, its reviews and a way to book on the first screen.
Before and after
Before screenshots: the old homepage as archived by the Internet Archive in August 2025.
On a phone
The same homepage on an iPhone, before and after. Hover a phone to scroll the page.Tap a phone to scroll the page.
What wasn’t working
- A 19-word headline that read like a credential list: “Have a State Bar Certified Specialist in Estate Planning, Trust and Probate Law set up your will or trust.”
- On phones, no button and no phone number on the first screen.
- Booking meant scrolling down to a contact form at the bottom of the page.
- Reviews and proof sat far below the fold.
What I changed
- 01
The specialty, in five words
“Estate Planning Is Our Specialty”, with the Google review rating right above it.
- 02
Booking built in
Online booking for a 15-minute discovery call, linked from the hero, the top bar and every service.
- 03
A button on every phone
The discovery call button now sits on the first screen on mobile.
- 04
The phone where people look
The office number moved into the top bar on desktop.
- 05
Services, explained
Three service cards with the detail one click away, so the page stays short.
- 06
A modern build
Rebuilt on the current WordPress and Elementor Pro with a lean theme the firm can edit.
Line by line
What changed on the homepage, side by side.
| Item | Before | After |
|---|---|---|
| Headline | 19 words, a credential list | “Estate Planning Is Our Specialty”, with a Google review badge |
| Desktop first screen | A consultation button, no phone | Phone, two discovery call buttons and the review badge |
| Phone first screen | No button, no phone | A discovery call button |
| Booking | A contact form near the bottom | Online booking plus the form |
| Platform | WordPress 6.5 and Elementor 3.21 with a custom theme | WordPress 6.9 and Elementor Pro with a lean theme |
The new homepage, top to bottom
